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is believing.

Lookback turns research skeptics into research champions ✨



transforming research cultures at
  • Figma-logo-color
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  • gdpr

    Adherence to strict GDPR data management for all parties.

  • aicpa

    Long term commitment to SOC II+ Certification.

  • ccpa

    Compliance with California Consumer Privacy Act.

  • w3c

    Continuous Investment into AA and AAA accessibility standards.

All your qualitative research (and stakeholders)

- in one place

  • Web
  • iOS
  • Android
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virtual observation room

The best way to watch research

Along with our top-tier participant experience, Lookback provides the best observation experience for your teammates.

Complete with live chat, tagging, one-click highlight reel generation, and more. With Lookback, aligning your team on customer needs has never been easer.

Explore features

Meet Eureka, your research sidekick.

More about Eureka

Supporting your Team's Research Needs

  • magglass
    for researchers

    Make research fun and exciting for your team, as they watch you do your research magic.

    Create research highlights and share them with your entire organization. Lookback streamlines your research process, from session to share-out.

  • gears
    for product teams

    Get close to the customer by jumping into usability tests and user interviews sessions, kick off conversations with teammates and quickly prioritize your next feature builds based your user’s needs.

  • eyes
    for stakeholders

    Grow your culture of customer-centricity through research watch parties, highlight reels, transcriptions, and more features to support how your team works.

    Lookback gives you the tools to make customer insights part of every strategic decision.

usability testing

Usability sessions participants will love

Capture the full experience of your customer by recording their screen, their voice, and expressions as they navigate your product experience.

Learn about Usability Testing
qualitative interviews

Uncover deeper insights

Lookback is the best way to conduct user interviews, capturing every detail and nuance from each conversation.

With transcriptions, highlight reels, and more, sharing insights from your interviews has never been easier.

Learn about Interview
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unlimited seats

No limit collaboration

With unlimited seats and projects on every plan, research has never been more open and accessible to everyone in your organization.

Say goodbye to expensive seat-based pricing, and hello to unlimited research reach. Research is better when we do it together.


The UXR tool that supports your whole team's research needs

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    Run all your qualitative research

    From remote ethnographic studies to unmoderated usability tests — conduct different types of research within the same project.

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    Upload your own research

    Conducted studies outside of Lookback? No problem — Upload your own recordings to analyze in our player.

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    transcribe your sessions

    View and download verbatim research sessions via AWS services; available in dozens of languages.

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    Invite via Public Links

    Use Public Links to give access to live sessions or recordings to outside stakeholders and observers.

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    Create shareable highlight reels

    Make highlight reels with clips from different sessions in just a few clicks. Share them as files or links.

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    participant recruitment integrations

    Lookback supports end-to-end research workflows with your favourite participant recruiters, User Interviews and Respondent.

We turn research skeptics into research champions.

Read Case Studies

See why research leaders like you love Lookback

Lookback makes it easy to do what research does best: inspire new ways of thinking.

Talking to users through the platform, inviting stakeholders to join in real time and exporting highlights reels for dissemination has been life-changing for us at Nubank. We're not going back.

Carlos Hernandez Tellez

ux Research manager at nubank

We spun up a project to gather insights…literally within a week.

It’s a simple process of plugging in a link.

Roy Olende

Head of Research at Zapier

I need the team to be in the live research sessions so that we can experience it all together.


Principal UX Researcher at Intuit

When you have someone in a session, and you can hear the intonation and the pain in their voice, that stirs something in you.



still curious?

Discover insights together, today.


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