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Built for research.
Powered by AI.
Grounded in people.

Build better products, faster—with research that stays human at the core.

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transforming research cultures at
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COMPLIANCE, BUILT-IN
  • gdpr

    Adherence to strict GDPR data management for all parties.

  • aicpa

    Regular audits of SOC 2 Type II Compliance.

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    Compliance with California Consumer Privacy Act.

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    Continuous Investment into AA and AAA accessibility standards.

Read more about Lookback Compliance

Designed for rigorous research.
Optimized with AI for modern teams.

qualitative RESEARCH

One powerful platform for all your qualitative research

Easily run moderated and unmoderated studies across mobile and desktop. Invite stakeholders and teammates to observe live sessions and stay aligned in real time.

Whether you're scaling fast or digging deep with interviews, our platform flexes to fit your research needs—wherever and whenever you need it.

Learn about Usability Testing
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PARTICIPANT RECRUITMENT

Premium participants, ready when you are

Recruit on your terms. Invite your own users or access our vetted pool of high-quality participants through our partnership with User Interviews.

Find engaged, relevant users, matched to your study right from your dashboard, so you can start collecting insights faster.

Learn about Recruit
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AI-assisted analysis

Simplify analysis. Amplify insights. Powered by AI.

With Eureka, your AI research assistant, quickly navigate transcripts, surface insights aligned to your goals, and share standout moments effortlessly.

Turn hours of analysis into minutes and focus on what matters most: understanding your users.

Learn about Eureka
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STAKEHOLDER ALIGNMENT

Stronger stakeholder alignment for higher research impact.

Use Stakeholder Interviews to get your team aligned from the start, with clear goals and a unified focus.
Eureka, your AI assistant, surfaces the key insights that matter most, so your research leads to smarter, faster, high-impact decisions.

BUILT FOR the whole team

Supercharge research across your organization

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    for researchers

    Streamline every step of your workflow with one unified platform.
    Run studies, analyze findings with AI-powered support, and share standout insights—all in one place. Built for speed, depth, and clarity.

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    for product teams

    Spot the friction. Fix it faster.
    Identify usability issues early, align with your teammates, and prioritize what matters most. With real user insights built into every sprint, you’ll move from guesswork to meaningful impact.

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    for stakeholders

    See your customers through their own eyes.
    Join live sessions or review key moments on your schedule. Understand user needs, behaviors, and motivations firsthand and drive decisions that lead to better, more human-centered experiences.

Research smarter, together.


Our unified player makes running and reviewing research a breeze.
Collaborate live or asynchronously, capture notes with Eureka in real time, and share key findings with just a click.
 
ALL THE TOOLING YOU NEED

More features to supercharge your workflow

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    one click notes

    Capture key moments in a live session with a single click. Let Eureka automatically generate notes for your post-session review.

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    Eureka headlines

    Quickly scan transcripts with concise, AI-generated Eureka headlines, ensuring you never miss a key moment.

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    observer lobby

    Invite stakeholders to observe live and collaborate in the session without any disruption.

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    Bring Your Own Research

    Upload external recordings for unified analysis in our powerful player.

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    Create shareable Findings and reels

    Make reels with clips from different sessions in just a few clicks. Share them as files or links.

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    Onboard participants early

    With PreCheck you can onboard your invited participants before your session, so you can ensure they're research ready at the time of the se

See all features

See why research leaders like you love Lookback

Lookback makes it easy to do what research does best: inspire new ways of thinking.

Talking to users through the platform, inviting stakeholders to join in real time and exporting highlights reels for dissemination has been life-changing for us at Nubank. We're not going back.

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Carlos Hernandez Tellez

ux Research manager at nubank

We spun up a project to gather insights…literally within a week.

It’s a simple process of plugging in a link.

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Roy Olende

Head of Research at Zapier

I need the team to be in the live research sessions so that we can experience it all together.

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JAIME KORNICK

Principal UX Researcher at Intuit

See our Case Studies

When you have someone in a session, and you can hear the intonation and the pain in their voice, that stirs something in you.

ROY OLENDE

HEAD OF RESEARCH AT ZAPIER

Still curious?

Research together, today.

 

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