Lookback for Product Managers
Ship with confidence.
Backed by real users.
RESEARCH THAT ANSWERS TO YOUR ROADMAP
Point research towards your biggest questions
Define the questions that keep you up at night and your Eureka AI assistant will listen for them across every session, automatically surfacing video findings that map to your goals. Research stays aligned with business objectives without you chasing it.
Ask the research anything
Answers in seconds. Evidence in one click
No time to review a full study? Ask a natural-language question: "Where did users drop off in onboarding?" — and get an answer synthesized from real transcripts, linked straight to the exact moments in video.
The difference between "the research says" and watching a user say it.
A DEDICATED OBSERVATION ROOM
Watch live, behind the glass
Join any session invisibly. Chat with stakeholders, take notes, and react in real time — the participant never knows you're there. The fastest way to build genuine customer empathy across a team, without disrupting a single session.
Turn findings into influence
Reels that make the case for you
Stitch timestamped video findings into a shareable narrative reel and let the evidence do the persuading — in leadership reviews, planning sessions, or Slack.
RESEARCH, WHEREVER YOU WORK
Bring your research into your favourite LLM
The Lookback MCP agent connects your projects to the AI tools your team already uses — pull real customer evidence into the PRD you're drafting, a roadmap discussion, or an agent workflow, without switching tools. Wherever you make product decisions, the voice of the customer comes with you.
More ways to move faster
Stakeholder Goals
Interview stakeholders before research begins. Capture their questions and constraints, then let Eureka turn them into research goals so every project starts aligned.
Built-in Participant Recruitment
Recruit directly from Lookback using our User Interviews integration. Find vetted participants without leaving your workflow.
Eureka Headlines
Scan concise headlines for every transcript segment and jump directly to the moments worth watching.
Content Redaction
Permanently redact sensitive information from screen recordings, camera, or audio in seconds, so you can confidently share clips across your organization.